I started this blog in November of 2008 as my digital portfolio. I had decided to dive into the freelance world and to support myself as web designer. Take a look back of what this blog use to look like using the Wayback Machine.
As you can see I have a thing for purple and I kind of still do, although it’s not my favorite color. Anyway with the re-launch of my business, I have decided to give my precious baby a much-needed renovation. I can wait for the big reveal but in the meantime, I wanted give a peek into my process.
I love WordPress and will be sticking with it. Though, I will be incorporating other platforms in the mix, specifically e-commerce. I have also decided to stick with the Genesis Framework (affiliate link). I made a very good investment a few years back by purchasing access to all of their current and future themes since I was working with their themes a lot through my web design business. After checking out the demos for all of their current themes I settled on “The Daily Dish Pro” (affiliate link). I like the clean and simple design, which fits just right with my style.
For now I’m keeping everything, as it is when you install the theme for the first time with a few minor changes I needed to add for now. My web host allows me to have a staging area where I can work out everything I want to change while keeping the live site intact.
Three weeks ago, I was on Pinterest when I came across a few pinned articles about branding. That led to searching for inspiration for my blog’s new look. I found a few images that I like and used a color palette generator to figure out the HEX codes of the colors that I want to use.
Here’s the color scheme I will be working with.
If you are looking for some color inspiration, check out my Pinterest board.
Home Page Layout
Currently the content column on the home page has three sections – top, middle, and bottom. In the past I have always from one featured post at the top with the larger image and several more posts but with a thumbnail size image.
This time I want to do something different. I was going to do a slider first then the blog posts. However, after doing some research I am finding out that sliders aren’t as “in” as they once were. Many people believe that have become less effective for the following reasons:
- Sliders are being ignore because readers assume that they are ads
- Sliders distract from important content
- Sliders are rarely click on because the rotation is too fast
- Most sliders are not mobile responsive
- Loading the sliders slow down the site and is bad for SEO
There were also some recommendations.
If you want to use sliders…
- Try and use the same message or theme in all of the sliders
- No auto scrolling, allow the user to flip through the images on their own
- Use simple transitions
- Use some sort of navigation and make it obvious yet simple
- Limit yourself to 2-5 sliders
- Make sure they are mobile friendly
If you are going to opt out of using sliders you have options as well. You can show an engaging video or a single static message with an opt-in offer in text.
My attention is also on my sidebar. Although I have the option of two sidebars, I will be using just one. I will dedicated less space to ads and more so on internal linking to content.
Once I have finalized the layout for the home page, I will turn my attention to updating the pages and blog posts. I need to make sure all information is correct and links are working. I am also working on a new header graphic. Lastly, I need to do a photoshoot for some new headshots and supporting images.
Now it’s your turn.
What would you like to see here on the blog?