There is a lot that goes into making a blog successful. Two of which is great content and consistency. So how can you make sure you have both? Especially when you are short on time. You create an editorial calendar. When I heard about the idea of an editorial calendar I didn’t give it much attention. I was going an okay job of creating content but it definitely could have been better.
Fast-forward to now, I’m ready to put in the work to create a solid brand and to showcase my expertise. But before I move any further, let’s define the term.
What’s an Editorial Calendar?
An editorial calendar is a tool used to help you keep track of the content from the idea stage to publication. You can create and use one for your blog and/or social media platforms. The purpose is to have a constant flow of content.
Now that we know what an editorial calendar is, I’m going to share my own.
ArtiatesiaDeal.com’s Editorial Calendar
One of my goals is to increase traffic to my site to gain reader which hopefully I can convert into my new clients. To achieve this I plan on using Pinterest. For that to happen, I first need content and I’ve been a little off with this task until now. I’m committing to publishing three times a week – Monday, Wednesday, and Friday.
I have successful narrowed down my topics or categories to just six. This will cut down on writer’s block and help keep me focus. Here’s how it all breaks down:
- 1st & 3rd Weeks of the Month
- Business (Monday), Social Media (Wednesday), & Virtual Assistance (Friday)
- 2nd & 4th Weeks of the Month
- Productivity (Monday), Technology (Wednesday), & Office Hours With Artiatesia (Friday)
And in the case there are five weeks in a month, I can choose whatever my heart desires. In three months, I will revisit this schedule to see if any changes need to be made based on readership. I map all of this out in Trello. Now let’s work on yours.
How To Create Your Own Editorial Calendar For Your Blog
Creating an editorial calendar may seem difficult at first but hopefully I can provide a simplified process that anyone can follow. To create your own editorial calendar, first sit down and figure out how frequently you are going to blog. Will it be once a week? Or may be it will three times per week?
Once you know this then you can figure out how many blog posts you need to create on average per month. Don’t worry about what everyone else is doing. Only focus on what you can realistically handle while juggling everything else you have going on. The last thing you want to happen is a blogger’s burnout and trust me it does happen.
A piece of advice here, if that final number seem like it is going to be too much work for you to handle, then go back and decrease your frequency until you get to an overall monthly number you can comfortably work with.
Next you need to decide on the topics that you would like to write about and assign them to a day or week. Here’s an example. Let’s say you are a chef and you run a food blog. You have also decided you want to start off slow with just one post a week. Let’s see what that would look like.
- 1st Week of the Month: Grocery shopping tips
- 2nd Week of the Month: Meal prep tips
- 3rd Week of the Month: Recipe of the week
- 4th Week of the Month: Review of your favorite product
The next steps…
Now it’s time for you to start working on your editorial calendar. You can use whatever tools you like – a calendar template from Microsoft Word or Google Calendar. Keep in mind you have different types of posts that you can create – text, audio, and video.
You can also do a combination, such as a video with text. Then every three months, revisit it to make sure you are creating content your readers like to read. Once you have created to your editorial calendar, share it below so we can help each other.
I hope this week’s productivity tip was helpful.