Blogging can be a good way to not only explore your passion but to start an online business. I didn’t know what I was doing when I created my first non-personal blog. I only showcased my design work. However, my little blog helped me attract clients. It worked for me and with some work it should work for you too. Here are four benefits of blogging for your small business and why blogging is still relevant.
Four Benefits of Blogging
Reason #1: improve writing skills
I’m not the best writer. I don’t always catch all my mistakes even though I go over it multiple times. Blogging, especially when you include SEO improves your skills because it will make you think. You will be forced to slow down and actually explain things, look at your sentence structure, etc.
The more you write the better you will become. It’s really great if you are in a technical field like myself, when you have to make sure things are as simple as possible and not filled with big tech words. If writing is not your strong suit, you can hire a Copywriter.
It’s always best to focus on what you are great at and outsource the rest. However, when you can’t do that, there are tools like Grammarly to help you step up your skills.
Reason #2: help expanding your knowledge base
Many people use their blog as a platform to help position them as an expert. As you navigate your way with building your business, you’re also learning. Why not blog about your experiences and share it with the world. For example, if you are a photographer, you can write about the best equipment to use, techniques to get the best photos, and so on.
If you are a stylist, you can write about your best shopping tips, different ways to wear a particular piece of clothing, or what you do in a session with a client. When I was freelancing as a web designer, I definitely blogged about my experience as well as the tools that were helpful to build my business.
Reason #3: assist with expanding your circle
Have you heard that phrase “Your Network is Your Net Worth”? Networking is key building your business. Your blog is your online hub and can be used as an employee that is working for you 24/7. You never know who may find you and like your content. Not only can it lead to more clients or customers but other opportunities.
For example, guest blogging or writing for other platforms (help you reach a bigger audience), being featured in magazines or partnerships with a brand. Celebrities aren’t the only people who can be brand ambassadors or spokespersons.
Reason #4: free marketing
While you are busy tending to the needs of your client or customer, engaging with your audience on social media, your blog is working for you. Your blog post can be shared across your different social media pages so it can reach other people. Then those people can share it, allow it to be seen by an even larger pool of people. You can not beat free marketing.
So those are my top four benefits of blogging for your small business. However, I can’t let you leave without discussing the relevance of blogging. So here are my thoughts on the age old question – is blogging bed?
Is Blogging Dead?
No. Blogging has just evolved and changed since its beginnings. So what have changed? First, most blogs today are used for long-form content. We are limited to the amount of text we can write as captions on the various social media platforms. Therefore, if you need to explain something in full, you push traffic back to your blog.
Some bloggers have switched to doing podcasts and videos. Their blog then becomes a place for either show notes or another place to watch the video. Some say that blogging is dead because there are way more blogs today then there were five or even ten years ago.
It’s a little harder to get noticed but it’s still possible. You should be sharing your content on different platforms and in different forms. Some people still like to read, while others like to listen or watch. So go ahead and start that blog, especially for your small business. Your next client or customer just might come from your blog.