I had a LinkedIn profile for sometime now, however I hardly use it. My only ongoing connection with the site is that it is linked to my blog. So as we get closer to the end of the year, I decided to take stock of my goals and start planning new ones for next year. This led me to reviewing my LinkedIn profile and find a way to get more out of being on the site. For those of you who may not know, LinkedIn is a social networking site geared to making professionally connections. So if you haven’t already sign up for an account you should. In my search I came across some great tips I would like to share.
1. Make your profile public – The purpose of using LinkedIn is to make connections with others. How can they find you if your profile is not viewable to the public?
2. Choose a Vanity URL – This is an easy fix and will be useful when you get ready to promote your profile.
3. Professional Headline – Try to stay away from just putting your name and current job title. Try something catchier to get more hits to your profile.
4. Customizing the label titles of your websites – Skip the default descriptions “my website” or “my company”. Choose the other option and write a more descriptive title of your link.
5. SEO-Friendly Summary – Write a great summary using keywords that would allow to profile to be search must easier.
6. Profile Picture – This is not the type of site where you should post a tightly cropped photo of you from that party. Let’s leave that to your “personal” Facebook or Twitter account. Get a professional headshot. Or if you don’t want to spend the money find a friend who take great photos and do a little photo shoot. Just make sure the photo you do choose, you wouldn’t mind a potential employer or client to see.
7. Status updates – Let everyone know what you are doing, not necessary what you are having for breakfast. However, use this feature to let people know if you looking for employment, what project you currently working on, etc. Recently LinkedIn add a new feature where you have the option to connect your profile with your Twitter profile to seen status through LinkedIn. Word to the wise: don’t connect to your personal Twitter account if you are tweeting something you don’t want a potential employer or client to read.
8. Completed your profile – LinkedIn tell you what percentage of your profile is complete. Aim for 100% to maximized your reach.
Here are a couple of articles for further reading:
5 Top Tips for LinkedIn
Your LinkedIn Profile Picture Maybe Killing Your Job Prospects
HOW TO: Build Your Personal Brand on LinkedIn
7 Ways to Get More Out of LinkedIn