If blog management is one of your weak points, then let’s talk about the ways a virtual assistant can help with your blog. Between blogging, social media, dealing with clients, it can be overwhelming. Even with great intentions, over time things will fall through the cracks. I especially know the effects of not blogging regularly. In the past, when my workload increased and I haven’t written and schedule posts, my blog became a ghost town.
The purpose of your blog is to help bring in business and to position yourself as an expert. The fewer eyes on your blog, the lower the chance you can convert them into long-term paying clients or customers. Fortunately for you, a virtual assistant can help with these tasks, freeing up your time for other things.
7 Ways a Virtual Assistant Can Help
You With Your Blog
#1 Maintain an blog editorial calendar.
Being organized when it comes to blogging is essential. Your VA can assist you with brainstorming topics as well as some of the research for the writing process. Then put together a calendar so you will know the days and times your have content scheduled to be posted.
#2 You write the blog post, your VA can format and schedule.
One great tip I learned about blogging is to write in bulk. It saves time, energy, and stress from trying to bang out a post because you forgot. Plus many platforms allow you to schedule them ahead of time. So once you have the text written, have your Virtual Assistant transfer it from your document to your blog.
Then they can format it, add images (video, audio, etc.), and schedule it to be published. However, the work does not stop once you hit publish. You need to get more people to see your content. One way to increase traffic is to promote or re-post your content to other social media platforms. You can have your VA do this.
Later on, in this post, I share an example of steps you can do with your virtual assistant as they help you with your blog.
Something to keep in mind: There are times where auto-publishing isn’t so great. Google may penalize you for duplicate content. Here are some articles for further reading:
(1) Is It OK To Republish Your Blog Posts On LinkedIn, Medium, and Facebook?
(2) LinkedIn Publishing Won’t Eat Up Your SEO Traffic.
You may be asking yourself, can I have my VA write content for me? It’s your blog, you can do what you want. However, the content must sound like it came directly from you. If you choose to go this path, look for someone who is a content writer or ghostwriter.
#3 Be your Designer.
Some Virtual Assistants will specialize in a particular field based on their skills. A Technical VA cannot only help you manage your blog but create it. They may be able to build it from scratch using WordPress, Squarespace, etc. Or help you set it up and customize a ready-made theme. They can also create graphics that you may need for the posts as well as to promote and market your business.
#4 Manage comments.
Having a VA spend 5-20 minutes a week removing spam comments and approving the real ones will free up a lot of time. You can also have them reply to the comments if you want.
#5 Optimize your blog posts.
SEO (Search Engine Optimization) is how visible your blog is online. Have you VA look into ways to make your content friendlier to search engines to increase your chances of showing up on the first couple of pages. Although, being on the first page is the Holy Grail.
#6 Find guest post opportunities.
Blogging is one way in which you can showcase your expertise. So besides posting content on your own blog, you can also write for other blogs and sites. The goal is to find spaces that your ideal clients/customers read because it will lead to more exposure. The time needed to seek out these opportunities is something that a virtual assistant to handle.
#7 Take care of all of the technical stuff.
Your VA can also help you with backing up your site. You always want a copy of your files (posts, images, etc.) just in case you need to restore your blog for whatever reason. Or switch platforms – from Squarespace to WordPress and vice versa. And if you are using WordPress, making sure it’s updated as well as your themes and plugins.
Can you feel the stress slowly being lifted off your shoulders? As you create systems within your business, it will be easier for you to identify areas where you can start delegating.
Sample Workflow: you & your virtual assistant working on your blog.
- Either you or your VA can brainstorm topics and do the research for the post
- You will write the post and hand it over to your VA
- Your VA will then copy it to your platform and format, adding images, videos, etc.
- You will do a last review of the post
- Once you approve the post, you VA will then schedule it for publication
- Your VA can also set up a tweet to be published, as well as post to Facebook, Pinterest, etc.
I hope that this quick guide has proven helpful for you when it comes time to hire a virtual assistant.