We are in the home stretch now! Thanks again for reading along during this – 7 Day 7 Tools series. If this is your first post, I’m sharing how I plan on cutting the fat and streamlining my system for 2017. So far I have discussed organization, time management, automation and now the focus is on money. This one post was a difficult one to write because I kept going back and forth about what should be the next tool.
At first I was going in a totally different direction but it didn’t make sense especially when I notice that there was an area of my business that I forgot to tackle – money. If you have been following along so far the only investments I’m making is my time and effort (aka sweat equity), not putting out any money to use any of the tools I selected so far. My reasoning behind this is because I don’t have enough stats as it relates to my new business to justify making a financial investment at this moment.
I have already put out money in the past on tools when my numbers weren’t anywhere it needed to be to make it worth paying for them. Therefore, today I’m talking about money and how I plan on making money in the New Year by having my own online shop and ways to save money. When it comes to e-commerce there are many moving parts. First you must select a platform, create your items (be it physical or digital), promote and sell your items and so on.
Tool(s) #6: Selz v.s WooCommerce for running an online shop
There are plenty of platforms to use to create your own shop. When it comes to my situation, like I said I’ve been going back and forth on this. As of today I have decided to test out two and document my process – Selz and WooCommerce. I’m going to give each a full 3 months and then reevaluate. I was contemplating about using Etsy and have tried unsuccessfully but to be honest I didn’t put a lot of effort into building my shops. This will all change in 2017.
I am starting off with Selz to sell my digital products (eBook, workbooks, etc.). The only downside I see so far for both you and myself that the only payment option will be credit/debit cards. In order to accept payment with PayPal, I will have to pay to add that feature which I am not ready to do (need the stats to justify putting out money). This is where my conflict was. I believe you should give your customers/client multiples ways to shop with you.
Sidenote: My biggest pet peeve is brick and mortar stores/shops that only accept cash. It pains me because my bank isn’t in my neighborhood and the ATM fees (my bank + the out of network ATM) are crazy. I understand there is a fee associated with them accepting cards but that why you have a minimum requirement to use a card. And that another thing, those $10 minimums are too much because most times I ain’t buying that much. Uhhhh… Okay that the end of my rant, lol
Selecting the right platform, for me is not so much about the transaction fees because all third-party platforms have them – they free to use but you have to pay fees some more than others. Of course I am not going to lie, I would love to keep more of the money I make. Everyone would but that’s the cost of doing business. Don’t like it? Then this ain’t for you.
The second platform I’m testing out is WooCommerce with PayPal as the payment method. WooCommerce is a free WordPress plugin that you can use to have a shopping cart on your site. There are add-ons or additional features that you can use but they come with a price. Such as adding a SSL Certificate to my site, using a second payment option (Stripe for cards), and some other things I have in mind.
My ultimate goal is to run everything from my site using WooCommerce but the financial investment needed to do it the way I would love isn’t playing well with my budget for 2017. There is no cost with using PayPal (and their site is secure) as the payment method.
What’s my 3-month plan?
- Shop with Selz is already up and you can check it out.
- Launch the WooCommerce with PayPal in late February or early March 2017
- Tracking and sharing my process with the hope of helping you for launching your own ecommerce shop
FYI: if you like the products that I am putting out and prefer a certain payment method please let me know and I put more effort and time in what you want.