In today’s world, there’s just no way you can have a business without using technology. No worries, I am here to help for when the time comes for you to choose the right tech for your small business or startup. Before we get to my top tips, I want to share with you two cools videos that illustrate why small businesses with the best technology rules.
I adore these Verizon commercials from 2011. In the first video, we see a dad handing his daughter a cell phone to use while running her lemonade stand. We watch as a light bulb goes off, as well as the growth of her small business. Using something so simple as her dad’s smartphone, she makes money and builds a team. In the second video, we see her grow or scale her business even more by using technology. What can we learn from Susie’s Lemonade Business about using technology?
How to Choose the Right Tech for Your Small Business
If you don’t have a plan to include technology in your business, you are going to be stuck. There are several tools to help you be productive, network with others, create systems, and more. I know that many of you are just starting out and are working with a shoestring budget. So here are three tips to help you choose the right tech for your small business.
Tip #1 – Ask for recommendations
We go to our friends and family for suggestions on numerous things, so why not start there. And if that’s a dead end, then, head over to social media. There’s probably someone outside of your circle that may be able to help or know someone who has the answers. You should look for someone that can break down a couple of pros and cons of whatever tool they are recommending.
Tip #2 – Make use of free trials or plans
Take advantage of the free trial periods. Some apps and software allow you to test out their product or services for about 7 days after which they will start charging you. Just be sure to cancel so you’re not wasting money. If you choose the free plan, use it until your business outgrows that plan. Then you can either upgrade to a plan that comes with more features or switch to a different tool.
Tip #3 – Use what you have
Look at what technology you already have and see how you can use it in your business. Many of us have smartphones and tablets. There are numerous business apps available. Need a way to check your email – there’s an app for that. Need to do a video call with a client – there’s an app for that. We pay a lot of money for these phones they should be used for more than just making a call or playing Candy Crush.
In conclusion, every small business or startup must learn how to embrace technology. Start off with what you already have in hand because I know you have either a smartphone, tablet, or both. Please remember to make sure you choose the right tech for your small business or startup not based on what others are doing. Based in on what your current stage of business calls for and the budget you currently have available to spend.
I’ve seen too many entrepreneurs waste unnecessary money (me included) because of either shiny object syndrome or wanting to be like those that we see on social media. Their businesses are at a different stage than yours. Don’t worry because, with hard work and time, your startup or small business will grow. Susie’s Lemonade Business seem like it grew in a short time but that’s due to the magic of television.