Have you been struggling to come up with content to post to your business instagram account? This is common among service providers because our business tend to not be so visual. Since I’m big on working smarter, I’ve tried to create content for the entire month at one time only to get to around 12-15 days worth. I recently hit my sweet spot. In this post I’m sharing my best tips on how to create weekly content for Instagram.
Tools You Need
First you must have an Instagram account, since we are creating content for it. You will also need a Facebook account, something to write your captions and to help you create groups of hashtags for your posts. I recommend either using Google Docs or the Note app on your phone/mobile device.
Then you need a tool like Canva to create your images and graphics. Lastly, you need a scheduling tool like Later (referral link) or Planoly (referral link). Both have a free plan which allows you to auto schedule up to 30 posts to your Instagram account. So now that you have all of the tools in place, let’s get started with creating content.
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How to Create Weekly Content for Instagram
Step One: Figure out your posting schedule.
Everyone wonders how many times a day should you post or what time is the best time to post. No social media guru can tell you the right answer because it all based off of your audience. This is why I mentioned earlier that you need a Facebook account. With that account you can create a Facebook Page which is needed in order to change your regular Instagram page to a business Instagram page.
This allows you to get access to Instagram Insights. Once you reach 100 followers you can see the stats on when you followers are the most active. This will help you decide the best days and times for you to post. This is visible under Followers when you go to your Insights, then Audience and scroll down to the bottom. Here is an example of my stats for the best days and times for me to post.
From the info that on your account, you can choose the days and times you want to post. If you are using the free plans on Later (referral link) or Planoly (referral link), here are my suggested schedules:
- 1 post a day for 7 days (Sunday-Saturday)
- 1 post a day for 5 days (Monday-Friday)
- 2 posts a day for 5 days (Monday-Friday)
- 2 posts 3x a week (Choose top 3 days)
Remember, you don’t want to overwork yourself. So make sure you pick a schedule you can stick with. For the sake of this tutorial, I’m going to pick my top 3 days and posting twice on each day. This means weekly, I need to create and schedule a minimum of 6 posts. You can always post more manually but we want to save time and schedule when possible.
Step Two: Create your images
So we need a total of 6 images and or graphics for the week. You can use either Photoshop, if you know your way around the software. All you have to do is make sure your files at least 1080px by 1080px in size. Or use something like Canva that have tons of templates ready for you to just drop in your own images and text.
Step Three: Create your captions
I found it easier to batch create my images/graphics first and then work on the captions. When my brain has to go back and forth doing two different tasks it makes things overwhelming. If you experience something similar, I would suggest you go this route as well.
Remember we are aiming to work smarter and not harder. You can write your captions in the Notes app on your phone or mobile device. If you have gmail, then you can use Google Docs. Whatever works best for you, use that tool.
Step Four: Get your hashtags
If you are not using hashtags with your post you are missing out. With all the talk about the forever changing algorithm, hashtags have been the one that helps make your content searchable. Currently you are allowed to use up to 30 hashtags per post.
You should create 4-5 groups of 30 tags that you can use. What you don’t want to do is use the same hashtags on every single post which can result in you being shadow-banned.
Quick Tip: Use the text replacement feature on your phone to help you quickly add your hashtags as the first comment on your post. If you are on an iPhone, go to your settings and click on General. Scroll and select Keyboard, followed by Text replacement. To my knowledge Androids do not have a similar feature but you can use your Note app or Google Keep to store your hashtags groups. Then copy and paste when you need to.
Step Five: Schedule your content
Now that you have all of your content created, it’s time to schedule it all. Log-in your scheduling tool of choice, whether it be Later (referral link) or Planoly (referral link). Upload your images. Then schedule them for the days and time you decided on earlier in this post.
Make sure you are set up for auto-posting, which is another reason for you switching to a business Instagram page. Once you have scheduled your content for the week, double check to make sure everything is to your liking.
There you have it, you have batch created content for the week. All you have to do now is make sure it actually post and engaged with your audience. The engagement is the most important part. When you like, comment and share other people’s content, it shows the Instagram algorithm that you are actively using the platform.
I hope this quick tutorial on how to create weekly content for instagram was helpful. This content creation hack isn’t just for Instagram. You can easily apply these same steps to help batch create content for your Facebook Business Page or YouTube Channel.
It’s all about learning a simple technique and applying it to your situation. As always, I’m here to help either as your Instagram Account Manager or through one-one-one trainings.
If you would like to know more about how we can work together, check out my service page.