I love challenges. So I took to Instagram when I first decided to learn more about Pinterest and how I can use it for my business. One day a fellow business woman that I’ve been following started to share how she was using the platform. When she posted that she was going to do a challenge I was all in. So here’s my recap of the 7-Day Pinterest Consistency Challenge hosted by Priiincesss (iampriiincesss on the ‘Gram).
Recap: Pinterest Consistency Challenge #PinterestAndChill
I’m actively working on my business social media presence. And I’ve been trying to figure out how to use each platform to the best of my abilities. I mean, how else can I figure out where my target audience is hanging out at? After some research I’ve decided that I will use Pinterest as a means to drive traffic back to my website.
I was beyond excited for Priiincesss’s Pinterest Consistency Challenge last week. For seven days (Monday-Sunday), she posted to her feed and stories with tips on how she has use Pinterest to boost traffic to her blog – priiincesss.com. Here’s are my three major takeaways.
Lesson One: Pinterest is more of a search engine than a social media site.
Pinterest is like a huge vision board. It’s users go onto the site to search for inspiration for a project they could be working on, recipes for tonight’s dinner, and more. The engagement that you are use to on other sites, like commenting is not a big thing on Pinterest.
It’s more like pinning and repinning not just your own but other people’s content, getting that content seen & clicked on and organized into boards so you can go back and access when you need to. Once you figure this out then you are on the right track. You can’t treat Pinterest like the others social media platforms.
Lesson Two: You need content.
Content is the thing that you are linking to. In my case its mostly my blog posts. In your case it may be videos you created, products your selling, etc. You also need images to promote those links. I already knew that you can create a graphic (preferably vertical they do better) for your blog post and pin that. You can repin that same content to multiple boards.
I didn’t have a lot of blog content to promote. This is where I got struck. Well, you can and should created multiple images for each piece of content that you are pinning. This is very helpful for several reasons. For starters, it would look like you are pinning new content which Pinterest loves. Fresh content doesn’t always mean brand spanking new.
Just a new image to promote content you already shared works too. Secondly, some people may connect to one image over another. Maybe they find the layout or images of one image to be more appealing. I actually need to start creating additional graphics for my content.
Lesson Three: Consistency is key.
The challenge lasted for seven days. Each day we were encourage to log into our Pinterest accounts and pin content for at least 30 minutes. I had to create some new posts because I only had about 7 published before the challenge. I also took this time to clean up my account. Created some new boards, research some keywords and use a Google Sheet to help me plan out my pinning.
I did not know that you could had hashtags to your pin’s description just like you do with your Instagram posts. It’s all to make your content searchable. The key to being consistent when you don’t have time is to automate your tasks, just like you do everything else. The most talked about tool is called Tailwind which is an approved Pinterest partner.
Pinterest likes when you post manually, so you should do that first before using an app. Then you can use a tool like Tailwind or Planoly which also became an approved Pinterest partner to schedule future pinnings. The most consistent are with your pinning, you will eventually start to see some results. Priiincesss believe it takes three months before you start to see anything but a good six months to really breakthrough.
Are you using Pinterest?
I’m just entering my second week of real consistency and can’t wait to see what this platform can really do for my service business. Here’s what I will be working on for the next 30-90 days.
- making sure my profile (photo, bio, etc.) is fill out completely; using keywords
- cleaning up my account – hide any content (making them secret boards) not related to my business
- clean up my blog images and make sure they are all Pinterest ready; vertical does better
- creating multiple images for each piece of content I create
- finish creating my main 20 boards with the initial 20 pins (70% of my own content with 30% from others)
Did you take part in the Pinterest Consistency Challenge? What did you learn?
This post is a part of Case Study: Pinterest & Service Businesses, a series dedicated
to figuring out if Pinterest can work for service-based business.