Blogging for business takes a lot of time, effort and passion to keep going. You have to create content that your audience wants to consume and part of that content includes images. I know first hand how hard it is to come up with that perfect image that related to your blog post. When I first started I used Google, but I would highly advised anyone today to stay away from that. You have to be very careful about copyrights. Then I moved on to purchasing stock images. Even with all that some times I didn’t publish a post because I didn’t have the perfect image ready.
These days I have learned and implemented the best process of all – using templates. When you create and use a template for your blog graphic not only will you being saving time but also it will give your blog a unifying look and brand. Take for example this blog.
To the left you can see the graphic that I use (update: this was prior to my rebranding) for my blog posts. First you will notice that it’s a vertical image. In the future I want to use Pinterest to promote this blog and through research I learned that vertical images do better.
Let’s go over the three sections I point out. Arrow A points to the stock image. I use both free stock images and ones that I have purchased.
I have learned that you need to maximum the use of every image by cropping or focusing on certain areas, instead of just using the whole image. Arrow B points to my title and tagline. Arrow C point to my url.
No mater what the post is, the most work I need to do is swapping out the stock image, and replace the text. And if the blog post is apart of an ongoing series then the image stays the same. While blogging, every minute saved equals less stress on your creative brain.
If you have a blogging problem and in need a quick fix, comment below and I will find you a solution.
In the meantime, be sure to check my other blogging tips.