Let’s welcome Dorothy Enriquez.
Hi Dorothy, tell me a little about yourself?
That question cracks me up. I never know where to start. I suppose the long and short of it is that I’m 30 years old and I work on my magazine full time. I went to high school in Japan but graduated in the United States. I pursued a BA and MA in Southern California and entered corporate America completely excited. It took about 60 days for the excitement to wane. Then I struggled 7 years with the whole ‘corporate lifestyle’. Three jobs later, I put my foot down and decided that no matter what, I would pursue my dream. I didn’t want my dreams to pass me by, so here I am in Northern California doing what I love.
You created and publish Dot Magazine Online. What is Dot Magazine Online and how did it all come about.
DOT Magazine was a spin off from my talk show Something Twenty. I was 25 at the time and I wanted the talk show to fill the gap in the business. There was Tyra, Oprah, and Wendy Williams. But there wasn’t a show (at least not one that I could find) that catered to Generation Y aka millennials. More specifically there wasn’t a show that wasn’t exclusively about pop culture or gossip. So, overzealous me, I wanted to fill the gap. Long story short, it’s EXPENSIVE to put together a talk show. After just a single double-episode…I shelved the idea. I sat for almost 7 months. Then it hit me! My two best buds and I created DOT. Always on Point was our tag-line since it was too long for a magazine name and it was my favorite saying at the time. DOT represented the target…ya know..hitting bulls eye EVERY SINGLE TIME! Our Life & Style + Business Guide was geared towards working women who were about their business and navigating the journey of womanhood. We specifically wanted to cater to women who were smart, forward thinking, determined and creative.
Is the magazine just online or do you produce an in print version as well?
DOT Magazine has always been a printed publication. Although I keep hearing print is dead, I am not thrilled with the concept of looking at magazines online. I guess I’m old school and I like to turn pages. But, we are looking at an online offering because it’s not about me. It’s about the DOT-Nistas and what they want…so we are looking into the online version which would be free to the print subscribers and of course cheaper than a printed one. But our website offers a free newsletter that we send every week that includes content that we don’t offer anywhere else. And the website itself is updated every week. Especially the blog, media, and home page sections.
What type of topics are covered in your magazine?
In the magazine we cover a variety of topics. They range from business, finance, and spirituality to culture, politics, relationships, self image, and even cooking. We refer to our magazine as a portable gal pal, therefore we cover many of the topics that gals would talk about with their pals. We want to be the national go to guide for every working woman’s life and style + her business. Some of our most popular segments are Dr. Nature and Broke and Fabulous. And we’ll be testing two new segments in upcoming issues: TV Dinner and Closet Obsession.
Besides the magazine do you have any other entrepreneur endeavors going on?
Well, eventually I want to open a photography studio and cater namely to the up and comings. But also, I’m helping my boyfriend launch his latest business venture. He’s a fabricator and a mechanic and I’m so excited for what he’s got in store for the automotive industry…so everyone should be on the lookout for Voiture Concierge. SEMA here we come!
What keeps you motivated?
To be honest, it’s all God. By nature I’m a basket case. I’m cuckoo for CoCo Puffs with no milk! And I think being an entrepreneur heightens that. I believe it is harder than any career or job one could ever pursue. It forces you to really make the tough decisions. Every day you have to make up your mind…am I going to go back or am I going to try harder? That’s tough when no one else is calling the shots. Now it’s just you. You can’t be passive anymore. So my weekly regimen includes church on Sunday, bible study on Tuesday and listening to sermons and reading Our Daily Bread in between. That’s the only way I could keep going because the setbacks are so major and doing too extra with a side of more! I’ve got to believe in something in order to find the strength to press on.
If you can give one piece of advice, what would it be?
My one piece of advice would be never give up. Because you only fail when you stop trying. I’ve wanted to give up during every single issue…and we’ve put out many. But as every issue gets better than the last, it sheds light on why I do what I do. When I get that phone call or that email saying how someone is transformed, encouraged, or inspired; it makes my job worth it! If you have a dream, don’t let people dissuade you. Just say what a mentor of mine once said to me: Just because you can’t doesn’t mean I can’t. That saying really helped me because scores of people have said and continue to say that I’ve lost my mind and that I should quit while I’m ahead. No, sir. No thank you. I’m going to keep going until I get to my destination.
How can people get in contact with you? And how can they get their hands on a copy of Dot Magazine?
Email me at Dorothy@dotmagazineonline.com or tweet me @dot_magazine. No twitter? Facebook with me at facebook/dotmagazineonline.com. I’m just a click away. But if you’d like a little old fashioned chatting time buzz me at 920 368-6241.
I’d love to meet fellow and future DOT-Nistas, so I hope we can stay in touch! Until then, I’m signing off.
Always on Point,
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