Let’s welcome Junita L. Cathey.
Hi Junita. Tell me a little about yourself?
My name is Junita Cathey and I own Favorable Treats, a boutique cookie gift shop that creates custom, edible solutions for every gift giving occasion. I life’s purpose and compass is summarized by: my faith is my foundation, my family is my motivation, my business is my determination!
How did Favorable Treats come about?
I grew up as a member of a large family, my mother, my father and 7 brothers and sisters. Because my family was large, pretty much every meal was made from scratch and every dessert was baked from scratch. I think I was an adult before I had a birthday cake from a store bakery. With all of the care and attention given to baking, I developed a taste for great tasting treats. I have also had a knack for making my own gifts to make them memorable and personalized. I have combined two things that I enjoy and my goal is to make life easier by taking the hassle out of gift giving through Favorable Treats.
Has baking always been a passion of yours?
Funny enough, baking has not always been a passion of mine, a great tasting cookie is my motivation. I like to eat what tastes good and I like to eat what I know. I remember a time when every ingredient in a cookie was recognizable, but in a world that values longer and longer shelf life…we have lost that. Through Favorable Treats, I want to bring back a great tasting cookie, combine that with a top notch gift bouquet and we have created a business that makes every customer and every recipient a satisfied member of our Favorable Treats community.
With the economy the way it is, have you found it harder to stay in business?
Persistence and resiliency are two important factors in sustaining a business. It is my job, regardless of economic conditions, to educate consumers about the value that Favorable Treats can add to their life. People will always give gifts. I just have to make sure the consumer knows that Favorable Treats is a great solution to their gift selection dilemma. We make gift giving easier, we make gift giving more enjoyable, we make gift giving memorable.
What is your favorite item to make?
While my website carries a standard selection of cookie bouquets that are ready to go, I love the opportunity to partner with a customer and create a cookie bouquet based on an idea they have or a theme they want to reflect.
What keeps you motivated?
Favorable Treats is my passion, not just a business. Favorable Treats allows me to serve…serve my customers by making gift giving a meaningful and memorable experience. Of course great customer feedback is also a motivator.
If you can give one piece of advice, what would it be?
Pray, Dream, Believe, Act…Repeat!
How can people get in contact with you?
Join us at…
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