Marketing is an important part of any business no matter the size or budget. When funds are tight we have to come up with creative ways to get the word out. Guerrilla Marketing can be one of your methods.
Guerrilla Marketing is an advertising strategy that’s all about low-cost unconventional means (graffiti, sticker bombing, flash mobs, etc.) to promote a product or an idea. The goal is to create buzz to get that flow of clients and customers that will help sustain your business.
Here are a six Guerrilla-Marketing ideas you can try in your business.
NUMBER ONE – POSTING FLYERS OR ADS
Create a flyer and posted it where potential customers might see it – post office, church/community center, or library. To keep cost low use Microsoft Word or Canva to create your flyer. If you don’t want to headache of designing, think local – Staples, FedEx Office, or a similar type of store that provided printing/design services so you can avoid shipping costs. Don’t discount checking out Craigslist or Fiverr.
NUMBER TWO – BOOKMARK IT
Are you an avid reader? On your next visit to the library or bookstore, take extra copies of your business cards and stick them in books or magazines. Make sure you choose items that are either related to your business or something that your potential customer/client might pick up and read. The next person to pick up that item just might be in the market for your product or services. The first time I did this, I received two phones calls. One was a potential client but the second ended up being someone I went to school with.
NUMBER THREE – TRAVLING SALES
Own a car? Why not turn your vehicle into a moving billboard. Think about all of the potential customers who may see you while you are out running errands and other stuff? You’ll have some options going this route. One option is doing a vehicle wrap. First is the campaign for Jeff Lewis’ (Flipping out) spin off show on Bravo – Interior Therapy. They made over NYC Taxis and gave free rides.
Next is Bethenny Frankel (Bravo’s Housewives of NY, Bethenny Getting Married? and Bethenny Ever After) in her Skinny Girl Margarita Car. I just love her spirit. She has really expanded her Skinny Girl Empire.
The other option is a car magnet or custom license plates. I met Tracy Cooper, the founder of The Résumé Workshop during the SistaSense Power Circle Conference back in 2014. I was super excited to learn how she was promoting her business. She drove to the conference, so every person or car she passed saw her marketing message.
NUMBER FOUR – BECOME A BILLBOARD YOURSELF
Be a walking billboard. Have t-shirts printed with your business name and/or website and wear wherever you go. How cool would that be if someone would stop you and ask about your business? Pimp out your gadgets. Get a custom designed cover or used stickers with your logo or business name and put it on your laptop, phone case, etc. Here’s an example featuring Angel Laws, the creator of that popular entertainment blog – Concrete Loop and author of Angel’s Laws of Blogging.
Here’s another example featuring Christen, the founder of popular blog – Divas and Dorks. I just love her twitter handle shirts; she had a variety of different colors.
Now these next two ideas may not be as cheap but they are still worth taking a look into.
NUMBER FIVE – VENDOR EVENTS
Locate a vendor event in your city and ask the organizer if they are giving out goodie bags to the attendees. If so see if there’s a cost of getting business card or a sample of your products in those bags. This is a great way to spread the word about your business. You may also want to be a vendor at the event, if you can afford to.
NUMBER SIX – COMMUNITY OUTREACH
Purchase an ad in a journal. Some churches and other organizations put together journals in celebration of an event, such as the Pastor’s Anniversary. Typically they would sell ad space in the back to pay for getting the books printed. There typically four sizes – business card, quarter, half, or full page. A year ago I came across The Mommy Business Book. It’s a similar idea directed at Direct Sales Reps but other business can advertise as well. Check out their website to see if there’s one in your area.
The main thing I want you to remember when you are promoting your business is to keep your cost low or close to free as possible. One day you will have the budget to do bigger things. Plus if you when you find a marketing technique that really works for you, definitely heavily reinvested in that.