I don’t know about you but I have a fear of being on camera. I get all worked up about how I sound, what I look like and what other people are going to say. (keyboard warriors can be so rude) Back in 2017-18 I tried working on limiting this fear and made some progress but still gave up. Not this time! Video is very beneficial to doing business. So to help me and you, here are nine simple ways to start using video for business.
Eight Simple Ways to Start Using Video for Business
Start small with videos you don’t need to be on camera for
- Client Testimonials – ask your client(s) to records a quick video about how much they like or how helpful your product/services was for them
- Animations or Slide-Shows of your products; maybe add client with your products
- Tutorials or Walk-throughs
Create videos that are less stressful
- Answer frequently asked questions about your products/services or industry
- Pre-recorded Webinars, Masterclasses, etc. (you can edit out all of the nervousness, etc.)
- Behind the scenes; A day (or week) in the life
When you get comfortable, it’s time to level up
- Live Webinars (don’t forget to save them so you can repurpose this content)
- Livestreaming – YouTube, Instagram, Twitter (Periscope), and Facebook all have live video options
But why do I need to do videos for my business?
According to Optinmonster, video marketers get 66% more qualified leads per year (Optinmonster, 2019). [Source: 10 Video Marketing Statistics for 2020]
Videos help your potential clients or customers put a face to your business. People like buying from other people.
93% of marketers say they’ve landed a new customer thanks to a video on social media. [Source: 10 Video Marketing Statistics for 2020]
Videos are going anywhere and they get more interactive than text or images. This is why we are seeing a big uptick in the popularity of TikTok. Facebook has Facebook Live as well as shows. Steve Harvey’s television show was canceled but was just launched on Facebook. Instagram has Stories, IGTV and you can post videos to your feed.
Twitter has Periscope and of course, Youtube ain’t going nowhere. So if you haven’t figured it out by now, you need to start adding video as part of your business.
How to get started making videos
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You don’t need to get all fancy to start making videos for your business. Worrying about having the “best” equipment is just going to make you procrastinate even more. Try and use what you have and it if doesn’t quite measure up, thinking about making some upgrades. For example, up until April of 2019, my main phone was an old Andriod but the photos and video quality sucked.
To make some videos, I use an old iPhone 5c which sucked on space. I would have to record and then download the video to my computer to space. Just a major struggle. So when a relative of mines upgraded their phone, I politely asked if I could get their old one (iPhone 6S). Now, that I have a better camera I have no excuse not to make videos.
So my recommendations are:
- A smartphone with tons of space (more than 8gb or have the ability to add more with a memory card) and a good camera (meaning the photos/video aren’t grainy)
- A laptop or tablet either with a built-in camera or purchase a webcam that you can attach and use
- A good set of headphones, the regular iPhone headphones with the mic are just as good if those AirPods aren’t in your budget
If you find the headphones don’t work for you, you may want to check out some other type of mics. I love the lavalier mic that I got from Amazon. It’s great if you hating seeing the cords from your headphones in your videos. Another popular mic is the Snowball.
Then you are going to need something to make your videos. My first videos were of my voice (recorded in GarageBand) and images (Photoshop) that I put together in iMovie. At some point, I knew that I need to get on camera, so besides my phone, I use QuickTime Player. Another tool you can use is Zoom. This way you can record your screen, yourself or do a collab with someone.
Lastly, you may want to get a tripod. I just purchased a mini tabletop tripod because I wanted something travel-friendly. Another tripod I had my eye on was the Acuvar 50″ Inch Aluminum Camera Tripod with Universal Smartphone Mount and Wireless Remote Control Camera Shutter, which I still might get. Now, it’s time to stop talking and get to recording.