If you are not using social media as a part of your business strategies, then you are missing out. For the same reason your site needs to be mobile friendly, your business needs to be on social media. You potential clients/customers are there, posting and sharing as well as interacting with their favorite businesses and brands. I understand you can’t be everywhere. That’s why I’m sharing with you the top social media automation tools that will make your life easier.
Before we get to those tools, here’s one important thing that you must keep in mind. Since there are tons of social media platforms, you do not need to be active on every single one everyday. One of my mentors from afar, Gary Vee wrote about a great method to use and it’s a must read.
Recommend Reading: The 79 / 21 Rule To Build A Long Term Business
Top Social Media Automation Tools To Make Your Business Life Easier
When you are running a business every single second is precious. So if there is a way where we can efficiently use our time, why not do it. Here are your options. You can delegate or outsource the management of your social media accounts to a Virtual Assistant or Social Media Manager. Or you can do it yourself with the help of a few scheduling or automation tools.
Hootsuite has been around for a while. I use to use this tool to send out tweets to my business twitter account years ago. Since then they have added support for other platforms like Linkedin, Instagram and Pinterest. There’s several different plans that you can choose from, including a Free one. On the free plan you can manage up to 3 social media account and schedule up to 30 messages. There’s also Hootsuite Academy where you can learn how to use the platform.
Buffer is another tool that has been around for awhile. You can use it to manage your social media accounts, especially if you have a team. The cheapest plan starts at $15 a month but they do offer a free plan. They may be cheaper than Hootsuite but their free plan is limited. It comes with only 10 schedule posts and you can manage up to three accounts.
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Formally known as Latergramme because you could only schedule Instagram posts, is now called Later (referral link). I absolutely love this app. In addition to scheduling your posts to IG, with the different plans you can post to Twitter, Facebook and Pinterest.
Their cheapest plan starts at $9 a month. The free plan allows you to connect to one social media site and depending on which one you get either 30 or 50 scheduled posts. You can’t be that. I only use it for Instagram but plan on testing it with Pinterest.
If I can pick one platform that will give Later a run for its money, it’s Planoly (referral link). It also started off as a tool that you could use to only post to Instagram. If I’m not mistaken they were the first to become an Instagram Partner and add the auto-publish feature, which was a game charger. Their pricing structure is similar to Later. It’s $9 per month or if you go with the free plan, it’s one social media account with 30 scheduled posts.
Here’s one bonus social media automation tool that I just learned about
Since I’ve been on this Pinterest kick, there’s one platform that I keep hearing about. It’s called Tailwind (aff link). They are an official Instagram & Pinterest Partner like Later and Planoly. Their cheapest plan is $9.99 per month which is recommended for Bloggers and Small Business with less than 25 employees. According to their website, there’s no time limited to their free trial. You can only post up to 100 pins to Pinterest and 30 to Instagram before switching to a paid plan. I can’t wait to test it out.
There you have it, my top five social media automation tools. Now I know there quite possibly more than just these five available for you to use. These are just the highly popular one, three of which I can recommend. But let’s talk a little more about automation.
Should you put your social media on autopilot?
Some experts say you shouldn’t automate your social media. They say you should post your content in real-time and be organic because you do not want to come off as a robot. That has some truth to it but as busy entrepreneurs no one has time to sit on social media all day long (unless you’re getting paid to do so). I believe you need a mixture of both.
There’s nothing wrong with planning out content and scheduling it. You can also set aside time in your day to log on a check in with your audience to engage with them. Personally, I automate my social media because I know that if I don’t something else in my business will suffer. Bottom line, the decision to automate is yours and yours alone. However, automation can be your best friend when it comes to social media marketing.
Remember to come up with your goals and strategies first. Then plan and schedule your content but don’t forget to check in. Engagement is Key! Let’s keep the conversation going.