You probably heard something similar to this before when it comes to doing business, especially online – “You need a list!” I know the importance of having an email list but it wasn’t a priority of mines until recently. Shetalksbiz.com originally started as a passion project and not a business. However, since I’m moving in that direction the need for an epic email list is now very much needed.
I made the decision to start from scratch so I can be the most helpful to the part of my audience who are starting right now because trends and technology has changed since I started my first business. So when it came time to pick an email marketing system that I wanted to use, it was a no brainer for me to go with something that easy to setup, easy to use and fit within my budget because I refuse to revert back to that mindset of using certain tools so I could sit at the cool kids table.
Let’s me tell you first hand trying to keep up with the Joneses will leave you in debt and broke, both in your personal life and business life. My choice for my email marketing tool is Mad Mimi.
What is Mad Mimi?
You might have heard of them and you might not, it’s hardly every mention by any of the popular bloggers/gurus/etc. You mostly hear about CovertKit and or MailChimp. Mad Mimi is an email marketing service under the umbrella of GoDaddy. It’s the only one of the two companies that I know they purchased but haven’t changed the name or many of its core functions. And I am forever grateful for that.
I have seen some changes since GoDaddy brought Mad Mimi but for the most part I’ve benefited from them. For example some of their features you can now access under the free plan. Some of my favorites are RSS to Email, which basically takes my blog posts (or RSS feed) and email them to your inbox. The second is the Drip Campaigns, which is just another way to say an email sequence or autoresponser. Basically, when someone signs up for your list you can send him or her a series of emails automatically over a certain period of time.
Two more features I love have to do with the management of your list and they are Display Names and Subscription Management. Display names allow you to name your lists so people can unsubscribe from whatever list of yours they want. Which I love because one of my pet peeves is when I sign up someone’s else list who has multiple lists sometimes I want to opt out of receiving certain information. I don’t know if other email marketing services don’t have this feature or people just aren’t using it.
Another pet peeve of mines is not being able to update personal information. I hate when I have to either reply to that email and hopes they answer me or just unsubscribe and then re-subscribe. That’s way too much work. So I love that Mad Mimi has a Subscription Management feature that allows subscribers to not only update their contact info on their own but also opt out (or in) to whatever list they choose.
Lastly, I should mention that there are also a number of third party apps that you can connect to your account. You can connect your Etsy, Survey Monkey, Freshbooks, and Capsule CRM, and more.
As with everything there’s both good and bad, and although I haven’t used Mad Mimi’s services in a while, there weren’t many things I hate. The first negative I see is the low number of contacts allowed under the free plan. If I’m not mistaken Mad Mimi once allowed way more then 100 contacts. The first paid plan only gets you 500 contacts for $10 a month.
I know other services such as MailChimp give you more for free, however all the time I’ve been working on my email marketing I never made it over 100 anyway. Plus I had only switch to a paying for Mad Mimi so I can get access to features like the Drip Campaign and RSS to Email (which are now free). The only other negative thing I saw came as a surprise. I’m not sure when they made the change but I only notice it recently while working on this post.
To help build your list you use a form, which you can customize with colors and images. There are also some advance options, which are now reserved for the paid plans.
Previously you could edit and customize your activation message (the email that gets sent to your subscribers to confirm they signup), the confirmation landing page (the page you can redirect the person to after they sign up) and the activation landing page (the page they go to after they click on the link in the confirmation email).
This bums me out because I was planning on using these features for my sign-up process for the Resource Library. Now I have to find a work around. Overall, neither of these downsides were enough for me to not go with them. Surprisingly, being brought by GoDaddy hasn’t sour on them.
So if you have made it this far, let’s get to the reason why you here – the time where I give you the behind the scenes look into my business.
Why I Will be Using Mad Mimi to Build My Epic Email List
Plain and simple because it’s familiar to me and its in within my budget. Although, I haven’t use it in a while there’s a very minimum learning curve, just to refresh my memory. I’ve paid for Mad Mimi services in the past but stop because I took a break from my business and now that I am using it again I won’t be paying. My reasoning is that I have zero people on my list – not counting myself.
I’m pretty sure that once I reach a certain number (100 in my case), I may switch back to the paid version or look into switching to a different service. This time around it won’t be because I want to sit at the cool kids table but only if they offer something better and the number of my subscribers justified the price of the service.
How I am using Mad Mimi
Right now the only thing that is completely setup is my RSS to Email for the blog. Everyone loves options, so I wanted to give you an the option to come directly to the blog and get the full experience, or be notified when new blog post are live by me contacting you directly through Mad Mimi or you can follow on Bloglovin (if that’s where you get all of your favorite blog RSS feeds from).
Other than myself (for testing purposes only) there is not one else on my list. By being a subscriber to your own list, you are able to see what everyone else see so you can make any changes that needs to be done. I also am working on my welcome email sequence for my resource library and that about it.